Ethnic Consumer Behavior Marketing Study: Asian American
Nielsen: Asian Americans Flex Consumer Influence Across Regions
In fact, between and , the Asian-American population grew almost 58 percent, mainly spurred by immigration.
Asian Americans' shopping habits make retailers' eyes light up - latimes
As the fastest-growing population group in the country, Asian Americans continue to expand their footprint and create significant impact on every consumer category. According to the U.
How to harness the Asian American buying power
Understand the Asian-American consumer
As a recent … Read more. No doubt this recognition is rooted in the fact that the Chinese population in North America is a growing demographic that is attractive … Read more.
In her Tory Burch flats and carrying the requisite Burberry bag, Linda Mar eyes the buttery leather designer purses, pausing to click off the labels: Mar is part of an emerging class of Asian Americans, identified as the swayable shopaholics, who now rank as the most prolific and impulsive buyers in the United States, according to a Nielsen report released Thursday.
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